December 27

Marketing Lessons from Lionel Messi [2/2]


Hi ,

Laura is launching her flagship EMPIRE Planning System to help you set better goals for 2023, click here to check it out.

I want to continue my last email about what I learned from watching the World Cup Final.

And if you look closely, there is actually a method and madness to Messi’s genius.

If you watch his games, you’d see that Messi has a habit of walking around nonchalantly during the opening moments of a match – just like a cartographer.

Here, he scans and surveys the defense, understanding the strengths and weaknesses of his opponents.

At this moment, he uncovers the game’s biggest opportunities.

After five, or ten minutes, he’ll have a visual map in his eyes and brain.

Then he formulates a plan to unlock the opponent’s back line. 

As a business owner, you need to be able to be your own Cartographer.

You have to understand the changes in the market, your competition, and the changes you need to make. 

Because if you DON’T, you CAN’T plan. 

You need clarity and direction on what opportunities are available in the market today so you can have the freedom to pick and choose.

So you can double down on a proven path that works for YOU.

And not be drifting aimlessly through life. 

If you’re looking to crush it in 2023, then I’ve good news for you.

Laura and I are joining forces to launch a 2-in-1 “Inevitably Incredible 2023” offer for the new year that teaches you two things

  1. How to set holistic goals for 2023? (So you don’t neglect other parts of your life)
  2. How to FOCUS so achieving your goals becomes INEVITABLE

Laura is the mother of WYODC and she designs frameworks that help people successfully – and strategically – navigate the world with wisdom and compassion.

Together with me, she has generated millions of dollars for her digital consultancy in the last decade.

Today, Laura actively participates in philanthropy by helping out NGOs. She sits on the board of New Zealand-based World Outreach International.

She’s also a certified NLP practitioner.

If this sounds interesting to you, get Inevitably Incredible 2023 to help you set better goals. 

To the Pursuit of Dreams, Desire and Destiny

Kenneth Yu 


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