What I’m Reading:
I’m reading the latest WIRED magazine discussing the future and technology.
One of the biggest trends I’m watching is the interest in longevity.
I’m looking at better angles and ideas to promote anti-aging supplements through VSLs.
And by reading industry-related magazines… you can get a steady stream of angles and ideas.
I’d encourage you to do the same.
This habit can change not only your marketing but business.
What I’m Watching:
I’m watching Guardians of the Galaxy Volume 3.
It’s a great show.
GotG has built an affinity and relationship with its fandom community for the last decade.
This shows that when you show up consistently again and again – you can build a stronger relationship with your tribe.
This is the secret to how communities can grow sustainably.
When the tribe has stronger bonds and relationships, this leads to increased transactions.
What I’m Thinking:
My luggage was damaged while on a plane trip to Singapore last week.
I couldn’t open the lock, no matter how hard I tried.
(The gears were out of place, which completely messed up the lock).
I was worried since there were chocolates inside, which could melt if they weren’t refrigerated quickly.
To open my luggage, I went to youtube and watched some videos on how to pick a lock.
And when I did the steps, my luggage magically got unlocked.
It freaked me out when that happened.
Because of the realization that if I can do it – anyone can! (Even a random thief or pickpocket).
Therein lies a very important business lesson.
With the right hack – Anyone can open doors. It doesn’t matter if you’re trained or not.
I’m not a professional thief, yet I could unlock my luggage.
All I did was just follow a simple system that consisted of a few steps…
This applies to business too.
If you’re looking to solve a particular problem in your business – whether it is conversions or content marketing, all you need to do is just use the right hack/system.
If you’re looking to UP your sales and conversions… you can use the Holy Grail Copywriting system.
(Or sign up for the Knights of the Holy Grail Virtual Immersive)
If you want to up your Social Media Content… you can learn the Infinity Engine Content Marketing system from Felix.
While it might be instinctive to do trial-and-error whenever you’re solving problems – this often wastes a lot of time.
Because you can end up doing things wrong, which may even create more problems for you.
Here’s the moral of the story:
Life is too Short to Take the Long Route.
Case in point: If I were to pick my lock the long way, it would take me hours to do that.
And so I did something smart.
I used a SHORTCUT – a tested-and-proven system to unlock my luggage which I learned from Youtube.
So the next time you run into a stumbling block in your business… it might be a good idea to use a Shortcut or a hack instead of “going a long way.”