Hey,
Zach here…
Today I want to share an interesting story with you.
2 days ago… while I was working out at the gym, I overheard a conversation between two people who I had just met.
The first person, A, carries a fluffy muffin top…
While the second person, B, looks like he was training for a crossfit competition.
B was recommending a weight loss pill to A…
… which will make A lean and fit within 30 days.
… that will work even though A doesn’t perform those excruciating painful or lung-bursting workouts.
Initially A didn’t believe it…
Because B looked like he stepped out of a Mixed-Martial Arts Ring.
However, A was convinced later when B showed his older photos of himself to A.
A was completely shocked.
At the back of his head, he was wondering how it is possible to lose so much weight and gain muscle within a span of a few weeks…
Since seeing is believing, A decided to give it a shot.
He decided to get those weight loss pills that B recommended.
Beneath this interesting story, one of the biggest things I learned is this…
Pain Creates Procrastination
You see, one of the reasons why most people continuously fail to lose weight is because there’s just too much pain involved in weight loss.
When you are overweight, chances are you might find it painful to hit those insane HIIT workouts where you alternate between 45 second work and 15 second rest.
Moreover, to lose weight, you have to control what you eat… which is a challenge for most people.
This is why 95% of people never make it when they set a goal to lose weight.
Because there’s just too much pain involved.
Pain creates a sense of “Fight” or “Flight” mode and for most of us, we’re wired to move away from pain…
And that’s why we procrastinate.
Now, if we were to apply this same lesson to our copywriting business…
One question we can ask ourselves is this…
“What is creating the most amount of pain in my business that is stopping me from growing?”
Now most personal development gurus would say things like…
Pain = Growth.
No pain, no gain.
And while that is true…
I believe most of us didn’t build our business to suffer.
Our ultimate end goal is to have easier and faster ways to make more money… all while working less.
Simply because no one wants to build a successful business, only to work 2 or 3 times harder than they are working now.
It doesn’t make sense.
The good news is this…
If you’re a copywriter looking for a breakthrough in your business, one of the biggest pains is client acquisition.
You probably know the feeling of being on a feast-and-famine treadmill where you get an avalanche of clients in a month and you have some lull periods where you don’t get any clients.
And one of the easiest ways to remove this pain is to get high-paying retainer clients.
Now, I personally LOVE retainers… for they help me ensure that I have a CONSISTENT INCOME… month after month… quarter after quarter… year after year…
What if I tell you that one of the best ways to get retainer clients is to learn how to manage your clients’ email lists?
If you’re managing your clients email lists, they will have to keep you around and pay you every month – like it or not.
This makes it extremely different from one-off projects.
If all this sounds good to you, then you’re in luck…
This week, our beloved WYODC member, Brennan Hopkins has a crazy deal in his revived “Lean and Mean Email Marketing” course…
#1 It covers ALL the essentials of email marketing.
#2 It guides you on how you can start managing your client’s email list – an insane money-making skill that is not taught anywhere else.
So if you’re an email copywriter who wants a rock-solid foundation on writing emails and email list management, you should absolutely get onboard (You can finally be the end-to-end email guy to your clients right now!)
Or if you’re inspired to be an email marketer starting from zero to hero, you shouldn’t pass this up…
The insane part is…
Brennan is gonna share the exact same strategies he used to help clients earn 8+ million in email sales!
So you’re not just gonna learn a high-income client acquisition skill but you’ll also learn how to deliver as well.
It’s crazy how much value Brennan is delivering… at such a low price point.
I don’t know how long this offer will be up, but you should absolutely grab it before Brennan takes it down.
To Writing Your Own Dang Cheque,
Zach