August 16

WYODC Weekly #65: Why BORING is BETTER?


Hey ,

Zach here…

Today I’d like to share with you an interesting concept from Kenneth’s latest EMPIRE session.

It’s fascinating because of how contrarian this idea is…

Most of us would naturally think that entrepreneurship should be exciting…

Especially when the media hypes up unicorn startups like Uber, AirBNB and Facebook.

While entrepreneurship can be interesting, the fact is that if you’re constantly chasing shiny objects… you won’t have enough time and energy to focus on the activities that make money.

If you’re running a small business, it’s essentially that you have a system in place to create a predictable stream of revenue.

For example in Kenneth’s case, he now has a direct response machine in place that makes him money day-in-and-out.

Let’s break his business down:

  • Kenneth has his HGC and GCI launches which provides a steady stream of revenue for him.
  • He also gets high-ticket copywriting deals from time to time that makes him anywhere from $25,000 to $50,000. 
  • Kenneth also has his high-level EMPIRE Mastermind that provides constant recurring revenue to his business.
  • Last of all, Kenneth has his low-ticket offers like Scalable Parable for client acquisition to indoctrinate more people into WYODC.

Now, one thing to note is that this is a well-oiled Direct-Response Machine which can make anywhere from high 6 to 7 figures a year.

What you’d notice is that there isn’t any trace of excitement. 

The entire business is based on a set of predictable and repeatable tasks.

Tasks like running his HGC, GCI launches, EMPIRE promo and onboarding affiliates. 

They don’t require any form of creativity and innovation.

I think there is a place for those elements in business, but if you’re a coach, entrepreneur or trainer, you have to ensure that you have a structure in place for your business that doesn’t involve a lot of change.

Because having a high degree of change equates to high uncertainty in your business. 

A low degree of change indicates low uncertainty, and high predictability. 

If you look at the companies that make money, especially those in the 7 to 8 figure range, it’s almost like they have a system for each area of their business – be it their HR, Sales, Marketing, Operations and Tech. 

While we shouldn’t be comparing ourselves to such giants, one thing we can certainly do is to create systems for our Sales, Marketing and Operations.

Even if you’re building a small business, you’ve to think of…

“Creating a machine that brings in consistent, predictable revenue every single day.”

“Because business shouldn’t be an adventure.”

If it is, then perhaps you should look at your numbers to see if you’re doing it wrong.

Most times boring businesses make the most money. 

If this email has been helpful and you’d like to have a taste of Kenneth’s EMPIRE where you get to learn more higher-level business concepts, then reply “EMPIRE” and we’ll give you the google doc.




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