January 2

Best of Inner Sanctum (⅕)


Hi ,

As we enter into 2023… I want to cover some of the best learnings we’ve gathered as a community in 2022.

I will do a round-up newsletter featuring all the best sharings we have at Inner Sanctum in 2022. (Btw, EMPIRE is officially rebranded to Inner Sanctum.)

This newsletter will be split into 5 different emails, which I feature 3 learning points each.

At the end of the week, you’d get 15 actionable tips to work on your business for 2023.

Consider that a treat from me…

Let’s gooo…

  1. The Power of Alpha

In business and life, Alpha is everything.

Alpha refers to the knowledge of a trend or an event before it becomes evident.

Uncovering Alpha is about getting ahead of a trend before someone else does.

That’s what billion-dollar whales do at Wall Street and Silicon Valley.

Because early birds get all the worms – you make exponential gains whenever there is information asymmetry in your favor.

For example, in 2020 and 2021, if you got into Tesla and Shiba Inu, you would have multiplied your money by 50X or 100X.

As an entrepreneur, you should be looking out for Alpha all the time because that’s the thing that will keep you ahead of the pack.

  1. The Sandpile Effect

Joshua Ramo’s book “The Age of the Unthinkable ” explains the SandPile Effect that random things out of our control will often affect us more than we expect.

For example, the sand on the beach will keep changing because of the waves, wind, and the impact of people walking, running, and stepping on it.

And that’s how life works today.

We are so interconnected that a random thing that happened in one country affects another.

When sanctions were imposed on Russia, we immediately saw energy prices surging.

When the US was cutting down its manufacturing operations in China, we could see the price of certain goods increasing exponentially.

So while you may have a great plan, you’ve got to be prepared for the worst-case scenario.

You can prepare for it with the No-Fail Zone Concept I teach.

  1. Your Glorious Purpose

As an entrepreneur, one of the most unfair advantages you can have is your uncanny understanding of what you’re born on earth to do.

For myself, it’s crafting compelling stories and distilling intricate concepts into simple, digestible ideas.

The bigger your purpose, the more you can achieve in your business.

One of the best exercises I encourage all my mentees to do is Writing your Eulogy.

It’s basically nailing this one question:

What do I want to be remembered for when I leave this world?

Try this exercise out and you can REPLY to this email with your response.

These are the three nuggets I’d like to impart to you – I hope you’ve enjoyed this issue!

If you’d like to find out more about Inner Sanctum, then REPLY to this email with INNER SANCTUM.

To the Pursuit of Dreams, Desire and Destiny

Kenneth Yu


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